Who Is Sales Confidence?

We champion UK’s sales leaders & the next generation of sales talent.

About Sales Confidence

Our vision is to build the world’s most valuable B2B Sales community, elevate the sales profession and help sales leaders become the best they can be by achieving peak performance, mindset awareness and positive wellbeing.

Our Founder    |    Our Mission    |    Our Confidence


James Ski

James Ski, Sales Confidence’s Founder and CEO, recognised the lack of support for the sales community at large and set about changing the Professional Sales space here in the UK.

First launched as a blog and a series of intimate B2B sales networking events in London, James founded Sales Confidence as a way of connecting the top 10% of sales professionals who had ambition to accelerate, grow and develop their careers.

Connect with James Ski on Linkedin.


Why Sales Confidence?

Sales are the driving force for business growth. Sales play such a pivotal role between building the relationships with customers and connecting the business to its audiences.

However, selling today is considered an unscrupulous job with commissioned salespeople pushing products to consumers who don’t really want them. 

Sales Confidence is here to change that perception by empowering sales professionals to own and celebrate the work that they do.


And Why Confidence?

Sales & Confidence go hand-in-hand.

Confidence is finding your authentic self, which helps you discover your purpose, both in the workplace and in the sales world at large. As you endeavour to be your true self – you will automatically convert leads better and empower those around you.

Self-confidence is step #1, but it will be challenged at every level. Let us help you in your path to more sales and increased confidence!

Our Partners

Through the partner programme, we align with organisations who provide unmatched service, the latest technology and operations and support to drive sales productivity and ROI for our customers worldwide.


I’m really excited about the future of Sales Confidence because I got huge amounts of value from the first event. I took away pages of notes with some pieces that we’ve been able to implement already. Hearing from UK bases SaaS sales leaders was particularly valuable, and Sales Confidence is one of the only events that offers this.

Will Read
CEO at Sideways

Sales Confidence provides a unique opportunity to network, learn and gain insight from the UK’s SaaS leaders and founders of the future. Whether a sole contributor, sales leader or founder of a growing business, the events I’ve attended cater towards all 3 audiences and it’s incredible to see the collaboration and knowledge sharing in action.

Laura Moniz de Aragão 
Commercial Growth Director at Nudge

Insightful speakers and a high quality audience. It’s exactly what London’s SaaS community needed.

Pat Traynor
The Dots Global

It’s great to see that startups are finally focusing on generating revenue and not only on who raised the biggest round of investment. I’ve really enjoyed the Sales Confidence events I’ve attended so far as they bring together a group of sales experts and those who want to learn from there. All this helps the whole industry improve by raising the sales performance bar.

Ricardo Simard
Head of Commercial - Cloud & Security Partnerships at BT

Sales Confidence attracts impressively high-quality speakers and attendees. It’s a great way to develop your professional network and learn from the best in the business. I love attending and would encourage all of my peers to do the same!

Harry Maxwell 
Manufacturing Sales Lead at Sitecore

If you are working towards the next level in your sales career

And want to learn how our membership can benefit you - book a call in with James Ski

  • 483 Green Lanes, London, England, N13 4BS
  • +44 (0) 7411 973 226
  • james.ski@salesconfidence.com



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